Sonic Studio Announces New (lower) Pricing for Amarra

Sonic Studio has rejigged its product line and pricing by eliminating the "Junior" and "Mini" versions and introducing Amarra Hifi ($49), and their flagship audiophile product Amarra (v2.4) drops from $695 to $189 with some minor changes in functionality. Amarra Hifi works with iTunes and supports sample rates up to 192kHz while Amarra can run solo and reaches out to 384kHz. Unfortunately there's no "cache play" with the Hifi version.

Existing Amarra owners who purchased the full version prior to May 1, 2012 now own Amarra Symphony ($495*) which adds an extra license to Amarra (the standard version now comes with one license). Symphony also buys you "Extra Sonic Mastering EQ", "panner","and "Sonic Meters". For more information, check out the new Amarra product page.

Amarra Hifi is also available for free if you buy a DAC from Weiss, M2Tech and Musical Fidelity. See the press release here.

* Amarra Symphony is only available through your local dealer

COMMENTS
kavon yarrum's picture

Obviously they were getting their asses kicked by Audirvana and Pure Music. And probably Decibel. 

deckeda's picture

And JRiver, and foobar2000 ...

Finally some sane pricing. Now more people will be able to see if the various "Sonic" methodologies (regarding EQ and other processing) are a viable choice.

kavon yarrum's picture

..Damien does a great job. 

Too bad JRiver does not make a MAC edition.

mgguzman's picture

Amazingly Amarra HiFi doesn't appear to play Apple Lossless files ... useless for me, as much as I wanted to try it!

Michael Lavorgna's picture

Amarra plays most compressed files including FLAC, MP3, AAC, and Apple Lossless (ALAC).

NOTE: Amarra does not play some variable bit rate or low bite rate MP3 files.

And Amarra Hifi:

Supports most compressed formats including MP3, AAC, and Apple Lossless

Amarra Hifi Does Not Support FLAC

msardo's picture

Please excuse a "beginner" type question. Would someone be kind enough to explain this software's purpose to me. I simply do not understand. I want to know if it is something that will help improve performance of digital music.

Michael Lavorgna's picture

You can think of Amarra as a similar kind of software - the application you use to play music on your Mac (Amarra is Mac-only).

Amarra Hifi works with iTunes. It adds functionality and features to iTunes to make it work and sound better. Amarra (the full featured version) can be used with iTunes or it can replace iTunes as your Media Player.

There are other Media Players for the Mac including Pure Music, Audirvana, and BitPerfect to name a few. For PCs there's JRiver, Foobar2000, JPlay and many others.

deckeda's picture

The included software players (iTunes, Windows Media Player) take their functionality and capability largely from whatever OS or other background software they are running with. This can give unpredicable results and/or require you to jump through a few hoops to get them to sound the best they can.

Apart from some added features, the key thing these 3rd party softwares can do is process the sound apart from whatever constrictions the OS may assume is "good enough."

So if your requirements fall within the boundaries or limitations of a stock setup, these kinds of alternative solutions shouldn't sound really better. But the stars would have to align.

Sometimes it's a basic feature that draws you in, such as being able to play a hi res file without getting it down-sampled on the fly. Sometimes it's more mundane, such as wanting to change the volume without poor dither (or worse, none) applied.

Skeptica's picture

I don't get the need for such software. iTunes works and sounds perfect on my PC and my iPod touch 4th Gen and iPad third generation.

I have attended many audiophile events and it is rare that any thing found at those events sounds any better than what I have with my well designed speakers and simple amps and low cost cables. Vince

Michael Lavorgna's picture

If iTunes works for you, great. Others, me included, find both practical and performance benefits from using programs like Pure Music, Amarra, and BitPerfect along with iTunes.

I have attended many audiophile events and it is rare that any thing found at those events sounds any better than what I have with my well designed speakers and simple amps and low cost cables.

That's the great thing about our hobby, to each his/her own. The only thing I'd add is "better" is in the ear of the listener.

sonicsatori's picture

"That's the great thing about our hobby, to each his/her own. The only thing I'd add is "better" is in the ear of the listener."

AMEN

sonicsatori's picture

I've been using both (full version and Hifi) for weeks now, and Jon and the crew at Sonic Studio have done a FANTASTIC job here.  The older version was far closer to Pure Music and things like BitPerfect (IMO).  These new versions kill em in my reference system.

and yes, sane pricing - KILLER sound!!

petiee's picture

I have iTunes with an  iPad and iphone(no computer) will this program work for me 

I am referring to amarra hifi 

thanks pete

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