The Rumor Mill: Beats Buys MOG

In a widespread rumor first reported by Business Insider and based on a single unnamed source (I guess they're really loud), Beats Music/HTC has bought music streaming service provider MOG. Exactly what Beats Music/HTC wants with MOG's 14M+ tracks and reported 500k subscribers remains to be seen but in a related rumor Taiwanese smartphone maker HTC, who bought 51% of Beats last year for a $300M investment in the company, has been looking to differentiate their service by focusing on music and offering their own streaming service for their smartphones and tablets. A MOG acquisition sure reads like a nice pre-packaged solution.

What this means to current MOG subscribers and if this rumor is in fact something more than that will have to wait for further information. As of now, MOG is not talking.

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