MQA And Warner Music Enter Licensing Agreement

From the press release:
Munich, May 6, 2016—Warner Music Group (WMG) today announced a long-term licensing deal with music technology specialists MQA. The agreement – the first between MQA and any major music company – will significantly increase music fans’ access to hi-resolution music globally. The agreement paves the way for recordings from WMG’s diverse roster of acclaimed artists and its world-renowned catalogue to be made available in studio master quality through MQA distributors.
...
Craig Kallman, Chairman & CEO of WMG’s Atlantic Records division, noted: “The digital music era has been all about convenience. It is fantastic that we can listen to virtually any song, anywhere, any time. In that process, however, convenience has trumped sound quality, and we have gotten further away from the sound that artists work so hard to create. MQA makes hi-resolution music easy to stream or download to any device. Music fans will love it when they hear it, and WMG is thrilled to be partnering with MQA to take the next step in bringing hi-resolution music to consumers across the globe.”
This announced should help ease some of the "Where's the MQA content" questions, but I'm beginning to think that with every MQA announcement that answers a question, more questions arise: When and how much, being two.

I did not attend the MQA demo at Munich this year due to scheduling conflicts but from what Stereophile and Digital Audio Review report, the big news is this inked deal with WMG.

I'm as guilty as anyone for being very excited by the MQA demos I heard at CES earlier this year (Bluesound Plays MQA and MQA...) but I now have three MQA-enabled DACs— the Meridian Explorer2, Prime, and the Mytek Brooklyn—and a bunch of MQA encoded music, some of which I'm very familiar with, so having things in-barn should offer a more intimate and informed look and listen.

COMMENTS
volvic's picture

and more will follow.

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